diff --git a/docs/about.rst b/docs/about.rst
new file mode 100644
index 0000000000000000000000000000000000000000..891b5e07cb37849adf4c3aa78dec24e2d0280047
--- /dev/null
+++ b/docs/about.rst
@@ -0,0 +1,50 @@
+About Django Pydenticon
+=======================
+
+Django Pydenticon is a Django application that provides an identicon
+generator. The implementation uses Pydenticon library for generating the
+identicons:
+
+* https://github.com/azaghal/pydenticon/
+* https://projects.majic.rs/pydenticon
+
+Django Pydenticon comes with some pre-defined sane defaults for generating the
+identicons, but is configurable, letting the user generate identicons with
+custom parameters.
+
+Why was this application created?
+---------------------------------
+
+A number of web-based applications written in Python have a need for visually
+differentiating between users by using avatars for each one of them.
+
+This functionality is particularly popular with comment-posting since it
+increases the readability of threads.
+
+The problem is that lots of those applications need to allow anonymous users to
+post their comments as well. Since anonymous users cannot set the avatar for
+themselves, usually a random avatar is created for them instead.
+
+There is a number of free (as in free beer) services out there that allow web
+application developers to create such avatars. Unfortunately, this usually means
+that the users visiting websites based on those applications are leaking
+information about their browsing habits etc to these third-party providers.
+
+Django Pydenticon was written in order to resolve such an issue for one of the
+applications (Django Blog Zinnia, in particular), and to allow the author to set
+up his own avatar/identicon service. It was developed to be used in combination
+with Pydenticon library for generating identicons.
+
+Features
+--------
+
+Django Pydenticon has the following features:
+
+* Uses Pydentcion library for generating the identicons.
+* User data used for generating the identicons is read from URL.
+* Passed user data can be pre-hashed in order to avoid leakage of important
+  information.
+* All aspects of Pydenticon generator can be configured via project settings.
+* Some parameters for generated identicons can be overridden per-request.
+* Comes with sane default configuration options. No special configuration is
+  necessary beyond installing and enabling the application in project.