GC-14: Cleaned-up testing and development configuration and documentation:

- Enforce 100% coverage in tests (fail the tests otherwise).
- Updated development documentation to list:
- How to run tests with coverage.
- How to generate coverage in html format.
- How to build documentation.
- What tests are included when running test via tox.
- Default to running just the unit tests when not passing in any
arguments to pytest.
- Removed use of pytest-flake8.
- Do not run coverage tests by default outside of tox.
- Ensure documentation is built inside of tox environment, and that it
does not pollute the source directory.
- Have all Python interpreters specified in same section in tox
configuration file.

GC-2: Added tox configuration:

- Configured multiple environments for running tests against Python
3.4, 3.5, and 3.6.
- Configured environment for running linting tests.
- Configured environment for running documentation builds.
- Updated requirements for running linting tests.
- Updated pytest configuration to include running linting tests.
- Updated gitignore to exclude tox artefacts.

GC-2: Added coverage configuration and updated manifest file:

- Include only the actual module files in the coverage reporting.
- Addd comments to gitignore file.
- Updated gitignore file to exclude test artefacts.
- Updated manifest file to include documentation files, as well as
test configuration file.
- Added pytest configuration file that ensures coverage plugin is
enabled and that report is stored in html format in the coverage
directory.