diff --git a/rhodecode/templates/email_templates/password_reset.html b/rhodecode/templates/email_templates/password_reset.html
--- a/rhodecode/templates/email_templates/password_reset.html
+++ b/rhodecode/templates/email_templates/password_reset.html
@@ -9,4 +9,4 @@ ${_('You can generate it by clicking fol
 
 ${reset_url}
 
-${_('If you didn't request new password please ignore this email.')}
+${_("If you didn't request new password please ignore this email.")}