diff --git a/kallithea/controllers/admin/settings.py b/kallithea/controllers/admin/settings.py
--- a/kallithea/controllers/admin/settings.py
+++ b/kallithea/controllers/admin/settings.py
@@ -246,23 +246,23 @@ class SettingsController(BaseController)
 
             try:
                 sett1 = Setting.create_or_update('title',
-                                            form_result['rhodecode_title'])
+                                            form_result['title'])
                 Session().add(sett1)
 
                 sett2 = Setting.create_or_update('realm',
-                                            form_result['rhodecode_realm'])
+                                            form_result['realm'])
                 Session().add(sett2)
 
                 sett3 = Setting.create_or_update('ga_code',
-                                            form_result['rhodecode_ga_code'])
+                                            form_result['ga_code'])
                 Session().add(sett3)
 
                 sett4 = Setting.create_or_update('captcha_public_key',
-                                    form_result['rhodecode_captcha_public_key'])
+                                    form_result['captcha_public_key'])
                 Session().add(sett4)
 
                 sett5 = Setting.create_or_update('captcha_private_key',
-                                    form_result['rhodecode_captcha_private_key'])
+                                    form_result['captcha_private_key'])
                 Session().add(sett5)
 
                 Session().commit()
@@ -306,16 +306,16 @@ class SettingsController(BaseController)
 
             try:
                 settings = [
-                    ('show_public_icon', 'rhodecode_show_public_icon', 'bool'),
-                    ('show_private_icon', 'rhodecode_show_private_icon', 'bool'),
-                    ('stylify_metatags', 'rhodecode_stylify_metatags', 'bool'),
-                    ('repository_fields', 'rhodecode_repository_fields', 'bool'),
-                    ('dashboard_items', 'rhodecode_dashboard_items', 'int'),
-                    ('admin_grid_items', 'rhodecode_admin_grid_items', 'int'),
-                    ('show_version', 'rhodecode_show_version', 'bool'),
-                    ('use_gravatar', 'rhodecode_use_gravatar', 'bool'),
-                    ('gravatar_url', 'rhodecode_gravatar_url', 'unicode'),
-                    ('clone_uri_tmpl', 'rhodecode_clone_uri_tmpl', 'unicode'),
+                    ('show_public_icon', 'show_public_icon', 'bool'),
+                    ('show_private_icon', 'show_private_icon', 'bool'),
+                    ('stylify_metatags', 'stylify_metatags', 'bool'),
+                    ('repository_fields', 'repository_fields', 'bool'),
+                    ('dashboard_items', 'dashboard_items', 'int'),
+                    ('admin_grid_items', 'admin_grid_items', 'int'),
+                    ('show_version', 'show_version', 'bool'),
+                    ('use_gravatar', 'use_gravatar', 'bool'),
+                    ('gravatar_url', 'gravatar_url', 'unicode'),
+                    ('clone_uri_tmpl', 'clone_uri_tmpl', 'unicode'),
                 ]
                 for setting, form_key, type_ in settings:
                     sett = Setting.create_or_update(setting,
@@ -464,7 +464,7 @@ class SettingsController(BaseController)
 
         import kallithea
         c.ini = kallithea.CONFIG
-        c.rhodecode_update_url = defaults.get('rhodecode_update_url')
+        c.update_url = defaults.get('update_url')
         server_info = Setting.get_server_info()
         for key, val in server_info.iteritems():
             setattr(c, key, val)
@@ -486,7 +486,7 @@ class SettingsController(BaseController)
 
         defaults = Setting.get_app_settings()
         defaults.update(self._get_hg_ui_settings())
-        _update_url = defaults.get('rhodecode_update_url', '')
+        _update_url = defaults.get('update_url', '')
         _update_url = "" # FIXME: disabled
 
         _err = lambda s: '<div style="color:#ff8888; padding:4px 0px">%s</div>' % (s)
diff --git a/kallithea/controllers/error.py b/kallithea/controllers/error.py
--- a/kallithea/controllers/error.py
+++ b/kallithea/controllers/error.py
@@ -55,7 +55,7 @@ class ErrorController(BaseController):
 
     def document(self):
         resp = request.environ.get('pylons.original_response')
-        c.site_name = config.get('rhodecode_title')
+        c.site_name = config.get('title')
 
         log.debug('### %s ###' % resp.status)
 
diff --git a/kallithea/controllers/login.py b/kallithea/controllers/login.py
--- a/kallithea/controllers/login.py
+++ b/kallithea/controllers/login.py
@@ -166,9 +166,9 @@ class LoginController(BaseController):
             .AuthUser.permissions['global']
 
         settings = Setting.get_app_settings()
-        captcha_private_key = settings.get('rhodecode_captcha_private_key')
+        captcha_private_key = settings.get('captcha_private_key')
         c.captcha_active = bool(captcha_private_key)
-        c.captcha_public_key = settings.get('rhodecode_captcha_public_key')
+        c.captcha_public_key = settings.get('captcha_public_key')
 
         if request.POST:
             register_form = RegisterForm()()
@@ -213,9 +213,9 @@ class LoginController(BaseController):
 
     def password_reset(self):
         settings = Setting.get_app_settings()
-        captcha_private_key = settings.get('rhodecode_captcha_private_key')
+        captcha_private_key = settings.get('captcha_private_key')
         c.captcha_active = bool(captcha_private_key)
-        c.captcha_public_key = settings.get('rhodecode_captcha_public_key')
+        c.captcha_public_key = settings.get('captcha_public_key')
 
         if request.POST:
             password_reset_form = PasswordResetForm()()
diff --git a/kallithea/lib/base.py b/kallithea/lib/base.py
--- a/kallithea/lib/base.py
+++ b/kallithea/lib/base.py
@@ -291,19 +291,19 @@ class BaseController(WSGIController):
         c.visual = AttributeDict({})
 
         ## DB stored
-        c.visual.show_public_icon = str2bool(rc_config.get('rhodecode_show_public_icon'))
-        c.visual.show_private_icon = str2bool(rc_config.get('rhodecode_show_private_icon'))
-        c.visual.stylify_metatags = str2bool(rc_config.get('rhodecode_stylify_metatags'))
-        c.visual.dashboard_items = safe_int(rc_config.get('rhodecode_dashboard_items', 100))
-        c.visual.admin_grid_items = safe_int(rc_config.get('rhodecode_admin_grid_items', 100))
-        c.visual.repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
-        c.visual.show_version = str2bool(rc_config.get('rhodecode_show_version'))
-        c.visual.use_gravatar = str2bool(rc_config.get('rhodecode_use_gravatar'))
-        c.visual.gravatar_url = rc_config.get('rhodecode_gravatar_url')
+        c.visual.show_public_icon = str2bool(rc_config.get('show_public_icon'))
+        c.visual.show_private_icon = str2bool(rc_config.get('show_private_icon'))
+        c.visual.stylify_metatags = str2bool(rc_config.get('stylify_metatags'))
+        c.visual.dashboard_items = safe_int(rc_config.get('dashboard_items', 100))
+        c.visual.admin_grid_items = safe_int(rc_config.get('admin_grid_items', 100))
+        c.visual.repository_fields = str2bool(rc_config.get('repository_fields'))
+        c.visual.show_version = str2bool(rc_config.get('show_version'))
+        c.visual.use_gravatar = str2bool(rc_config.get('use_gravatar'))
+        c.visual.gravatar_url = rc_config.get('gravatar_url')
 
-        c.ga_code = rc_config.get('rhodecode_ga_code')
-        c.site_name = rc_config.get('rhodecode_title')
-        c.clone_uri_tmpl = rc_config.get('rhodecode_clone_uri_tmpl')
+        c.ga_code = rc_config.get('ga_code')
+        c.site_name = rc_config.get('title')
+        c.clone_uri_tmpl = rc_config.get('clone_uri_tmpl')
 
         ## INI stored
         c.visual.allow_repo_location_change = str2bool(config.get('allow_repo_location_change', True))
diff --git a/kallithea/lib/dbmigrate/schema/db_1_2_0.py b/kallithea/lib/dbmigrate/schema/db_1_2_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_2_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_2_0.py
@@ -196,7 +196,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
diff --git a/kallithea/lib/dbmigrate/schema/db_1_3_0.py b/kallithea/lib/dbmigrate/schema/db_1_3_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_3_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_3_0.py
@@ -215,7 +215,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
diff --git a/kallithea/lib/dbmigrate/schema/db_1_4_0.py b/kallithea/lib/dbmigrate/schema/db_1_4_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_4_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_4_0.py
@@ -213,7 +213,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -794,7 +794,7 @@ class Repository(Base, BaseModel):
 
         # inject ui extra param to log this action via push logger
         for k, v in extras.items():
-            repo._repo.ui.setconfig('rhodecode_extras', k, v)
+            repo._repo.ui.setconfig('extras', k, v)
 
     @classmethod
     def is_valid(cls, repo_name):
diff --git a/kallithea/lib/dbmigrate/schema/db_1_5_0.py b/kallithea/lib/dbmigrate/schema/db_1_5_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_5_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_5_0.py
@@ -216,7 +216,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -813,7 +813,7 @@ class Repository(Base, BaseModel):
 
         # inject ui extra param to log this action via push logger
         for k, v in extras.items():
-            repo._repo.ui.setconfig('rhodecode_extras', k, v)
+            repo._repo.ui.setconfig('extras', k, v)
 
     @classmethod
     def is_valid(cls, repo_name):
diff --git a/kallithea/lib/dbmigrate/schema/db_1_5_2.py b/kallithea/lib/dbmigrate/schema/db_1_5_2.py
--- a/kallithea/lib/dbmigrate/schema/db_1_5_2.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_5_2.py
@@ -217,7 +217,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -879,7 +879,7 @@ class Repository(Base, BaseModel):
 
         # inject ui extra param to log this action via push logger
         for k, v in extras.items():
-            repo._repo.ui.setconfig('rhodecode_extras', k, v)
+            repo._repo.ui.setconfig('extras', k, v)
 
     @classmethod
     def is_valid(cls, repo_name):
diff --git a/kallithea/lib/dbmigrate/schema/db_1_6_0.py b/kallithea/lib/dbmigrate/schema/db_1_6_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_6_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_6_0.py
@@ -217,7 +217,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -977,7 +977,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_1_7_0.py b/kallithea/lib/dbmigrate/schema/db_1_7_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_7_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_7_0.py
@@ -222,7 +222,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1006,7 +1006,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_1_8_0.py b/kallithea/lib/dbmigrate/schema/db_1_8_0.py
--- a/kallithea/lib/dbmigrate/schema/db_1_8_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_1_8_0.py
@@ -224,7 +224,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1036,7 +1036,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_0_0.py b/kallithea/lib/dbmigrate/schema/db_2_0_0.py
--- a/kallithea/lib/dbmigrate/schema/db_2_0_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_0_0.py
@@ -265,7 +265,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1093,7 +1093,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_0_1.py b/kallithea/lib/dbmigrate/schema/db_2_0_1.py
--- a/kallithea/lib/dbmigrate/schema/db_2_0_1.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_0_1.py
@@ -268,7 +268,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1092,7 +1092,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_0_2.py b/kallithea/lib/dbmigrate/schema/db_2_0_2.py
--- a/kallithea/lib/dbmigrate/schema/db_2_0_2.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_0_2.py
@@ -268,7 +268,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1109,7 +1109,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_1_0.py b/kallithea/lib/dbmigrate/schema/db_2_1_0.py
--- a/kallithea/lib/dbmigrate/schema/db_2_1_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_1_0.py
@@ -271,7 +271,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1148,7 +1148,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_2_0.py b/kallithea/lib/dbmigrate/schema/db_2_2_0.py
--- a/kallithea/lib/dbmigrate/schema/db_2_2_0.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_2_0.py
@@ -272,7 +272,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1188,7 +1188,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/dbmigrate/schema/db_2_2_3.py b/kallithea/lib/dbmigrate/schema/db_2_2_3.py
--- a/kallithea/lib/dbmigrate/schema/db_2_2_3.py
+++ b/kallithea/lib/dbmigrate/schema/db_2_2_3.py
@@ -272,7 +272,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1208,7 +1208,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/lib/middleware/simplegit.py b/kallithea/lib/middleware/simplegit.py
--- a/kallithea/lib/middleware/simplegit.py
+++ b/kallithea/lib/middleware/simplegit.py
@@ -131,7 +131,7 @@ class SimpleGit(BaseVCSController):
                 # If not authenticated by the container, running basic auth
                 if not username:
                     self.authenticate.realm = \
-                        safe_str(self.config['rhodecode_realm'])
+                        safe_str(self.config['realm'])
                     result = self.authenticate(environ)
                     if isinstance(result, str):
                         AUTH_TYPE.update(environ, 'basic')
diff --git a/kallithea/lib/middleware/simplehg.py b/kallithea/lib/middleware/simplehg.py
--- a/kallithea/lib/middleware/simplehg.py
+++ b/kallithea/lib/middleware/simplehg.py
@@ -135,7 +135,7 @@ class SimpleHg(BaseVCSController):
                 # If not authenticated by the container, running basic auth
                 if not username:
                     self.authenticate.realm = \
-                        safe_str(self.config['rhodecode_realm'])
+                        safe_str(self.config['realm'])
                     result = self.authenticate(environ)
                     if isinstance(result, str):
                         AUTH_TYPE.update(environ, 'basic')
diff --git a/kallithea/model/db.py b/kallithea/model/db.py
--- a/kallithea/model/db.py
+++ b/kallithea/model/db.py
@@ -272,7 +272,7 @@ class Setting(Base, BaseModel):
             raise Exception('Could not get application settings !')
         settings = {}
         for each in ret:
-            settings['rhodecode_' + each.app_settings_name] = \
+            settings[each.app_settings_name] = \
                 each.app_settings_value
 
         return settings
@@ -1208,7 +1208,7 @@ class Repository(Base, BaseModel):
                 if self.locked[1] else None
         )
         rc_config = Setting.get_app_settings()
-        repository_fields = str2bool(rc_config.get('rhodecode_repository_fields'))
+        repository_fields = str2bool(rc_config.get('repository_fields'))
         if repository_fields:
             for f in self.extra_fields:
                 data[f.field_key_prefixed] = f.field_value
diff --git a/kallithea/model/forms.py b/kallithea/model/forms.py
--- a/kallithea/model/forms.py
+++ b/kallithea/model/forms.py
@@ -303,11 +303,11 @@ def ApplicationSettingsForm():
     class _ApplicationSettingsForm(formencode.Schema):
         allow_extra_fields = True
         filter_extra_fields = False
-        rhodecode_title = v.UnicodeString(strip=True, not_empty=False)
-        rhodecode_realm = v.UnicodeString(strip=True, min=1, not_empty=True)
-        rhodecode_ga_code = v.UnicodeString(strip=True, min=1, not_empty=False)
-        rhodecode_captcha_public_key = v.UnicodeString(strip=True, min=1, not_empty=False)
-        rhodecode_captcha_private_key = v.UnicodeString(strip=True, min=1, not_empty=False)
+        title = v.UnicodeString(strip=True, not_empty=False)
+        realm = v.UnicodeString(strip=True, min=1, not_empty=True)
+        ga_code = v.UnicodeString(strip=True, min=1, not_empty=False)
+        captcha_public_key = v.UnicodeString(strip=True, min=1, not_empty=False)
+        captcha_private_key = v.UnicodeString(strip=True, min=1, not_empty=False)
 
     return _ApplicationSettingsForm
 
@@ -316,18 +316,18 @@ def ApplicationVisualisationForm():
     class _ApplicationVisualisationForm(formencode.Schema):
         allow_extra_fields = True
         filter_extra_fields = False
-        rhodecode_show_public_icon = v.StringBoolean(if_missing=False)
-        rhodecode_show_private_icon = v.StringBoolean(if_missing=False)
-        rhodecode_stylify_metatags = v.StringBoolean(if_missing=False)
+        show_public_icon = v.StringBoolean(if_missing=False)
+        show_private_icon = v.StringBoolean(if_missing=False)
+        stylify_metatags = v.StringBoolean(if_missing=False)
 
-        rhodecode_repository_fields = v.StringBoolean(if_missing=False)
-        rhodecode_lightweight_journal = v.StringBoolean(if_missing=False)
-        rhodecode_dashboard_items = v.Int(min=5, not_empty=True)
-        rhodecode_admin_grid_items = v.Int(min=5, not_empty=True)
-        rhodecode_show_version = v.StringBoolean(if_missing=False)
-        rhodecode_use_gravatar = v.StringBoolean(if_missing=False)
-        rhodecode_gravatar_url = v.UnicodeString(min=3)
-        rhodecode_clone_uri_tmpl = v.UnicodeString(min=3)
+        repository_fields = v.StringBoolean(if_missing=False)
+        lightweight_journal = v.StringBoolean(if_missing=False)
+        dashboard_items = v.Int(min=5, not_empty=True)
+        admin_grid_items = v.Int(min=5, not_empty=True)
+        show_version = v.StringBoolean(if_missing=False)
+        use_gravatar = v.StringBoolean(if_missing=False)
+        gravatar_url = v.UnicodeString(min=3)
+        clone_uri_tmpl = v.UnicodeString(min=3)
 
     return _ApplicationVisualisationForm
 
diff --git a/kallithea/templates/admin/settings/settings_global.html b/kallithea/templates/admin/settings/settings_global.html
--- a/kallithea/templates/admin/settings/settings_global.html
+++ b/kallithea/templates/admin/settings/settings_global.html
@@ -5,48 +5,48 @@ ${h.form(url('admin_settings_global'), m
 
              <div class="field">
                 <div class="label">
-                    <label for="rhodecode_title">${_('Site branding')}:</label>
+                    <label for="title">${_('Site branding')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_title',size=30)}
+                    ${h.text('title',size=30)}
                     <span class="help-block">${_('Set a custom title for your Kallithea Service.')}</span>
                 </div>
              </div>
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_realm">${_('HTTP authentication realm')}:</label>
+                    <label for="realm">${_('HTTP authentication realm')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_realm',size=30)}
+                    ${h.text('realm',size=30)}
                 </div>
             </div>
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_ga_code">${_('Google Analytics code')}:</label>
+                    <label for="ga_code">${_('Google Analytics code')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_ga_code',size=30)}
+                    ${h.text('ga_code',size=30)}
                 </div>
             </div>
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_captcha_public_key">${_('ReCaptcha public key')}:</label>
+                    <label for="captcha_public_key">${_('ReCaptcha public key')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_captcha_public_key',size=60)}
+                    ${h.text('captcha_public_key',size=60)}
                     <span class="help-block">${_('Public key for reCaptcha system.')}</span>
                 </div>
             </div>
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_captcha_private_key">${_('ReCaptcha private key')}:</label>
+                    <label for="captcha_private_key">${_('ReCaptcha private key')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_captcha_private_key',size=60)}
+                    ${h.text('captcha_private_key',size=60)}
                     <span class="help-block">${_('Private key for reCaptcha system. Setting this value will enable captcha on registration')}</span>
                 </div>
             </div>
diff --git a/kallithea/templates/admin/settings/settings_system.html b/kallithea/templates/admin/settings/settings_system.html
--- a/kallithea/templates/admin/settings/settings_system.html
+++ b/kallithea/templates/admin/settings/settings_system.html
@@ -6,7 +6,7 @@
     (_('Platform'), c.platform, ''),
     (_('GIT version'), c.git_version, ''),
     (_('GIT path'), c.ini.get('git_path'), ''),
-    (_('Upgrade info endpoint'), h.literal('%s <br/><span style="color:#999999">%s.</span>' % (c.rhodecode_update_url, _('Note: please make sure this server can access this url'))), ''),
+    (_('Upgrade info endpoint'), h.literal('%s <br/><span style="color:#999999">%s.</span>' % (c.update_url, _('Note: please make sure this server can access this url'))), ''),
  ]
 %>
 
diff --git a/kallithea/templates/admin/settings/settings_visual.html b/kallithea/templates/admin/settings/settings_visual.html
--- a/kallithea/templates/admin/settings/settings_visual.html
+++ b/kallithea/templates/admin/settings/settings_visual.html
@@ -9,24 +9,24 @@ ${h.form(url('admin_settings_visual'), m
                 </div>
                 <div class="checkboxes">
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_repository_fields','True')}
-                        <label for="rhodecode_repository_fields">${_('Use repository extra fields')}</label>
+                        ${h.checkbox('repository_fields','True')}
+                        <label for="repository_fields">${_('Use repository extra fields')}</label>
                     </div>
                     <span class="help-block">${_('Allows storing additional customized fields per repository.')}</span>
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_show_version','True')}
-                        <label for="rhodecode_show_version">${_('Show Kallithea version')}</label>
+                        ${h.checkbox('show_version','True')}
+                        <label for="show_version">${_('Show Kallithea version')}</label>
                     </div>
                     <span class="help-block">${_('Shows or hides a version number of Kallithea displayed in the footer.')}</span>
 
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_use_gravatar','True')}
-                        <label for="rhodecode_use_gravatar">${_('Use Gravatars in Kallithea')}</label>
+                        ${h.checkbox('use_gravatar','True')}
+                        <label for="use_gravatar">${_('Use Gravatars in Kallithea')}</label>
                     </div>
                 </div>
                 <div class="field">
                     <div class="input">
-                        ${h.text('rhodecode_gravatar_url', size=80)}
+                        ${h.text('gravatar_url', size=80)}
                         <span class="help-block">${_('''Gravatar url allows you to use other avatar server application.
                                                         Following variables of the URL will be replaced accordingly.
                                                         {scheme}    'http' or 'https' sent from running Kallithea server,
@@ -38,7 +38,7 @@ ${h.form(url('admin_settings_visual'), m
                 </div>
                 <div class="field">
                     <div class="input">
-                        ${h.text('rhodecode_clone_uri_tmpl', size=80)}
+                        ${h.text('clone_uri_tmpl', size=80)}
                         <span class="help-block">${_('''Schema of clone url construction eg. '{scheme}://{user}@{netloc}/{repo}', available vars:
                                                         {scheme} 'http' or 'https' sent from running Kallithea server,
                                                         {user}   current user username,
@@ -51,20 +51,20 @@ ${h.form(url('admin_settings_visual'), m
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_dashboard_items">${_('Dashboard items')}:</label>
+                    <label for="dashboard_items">${_('Dashboard items')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_dashboard_items',size=5)}
+                    ${h.text('dashboard_items',size=5)}
                     <span class="help-block">${_('Number of items displayed in the main page dashboard before pagination is shown.')}</span>
                 </div>
             </div>
 
             <div class="field">
                 <div class="label">
-                    <label for="rhodecode_admin_grid_items">${_('Admin pages items')}:</label>
+                    <label for="admin_grid_items">${_('Admin pages items')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('rhodecode_admin_grid_items',size=5)}
+                    ${h.text('admin_grid_items',size=5)}
                     <span class="help-block">${_('Number of items displayed in the admin pages grids before pagination is shown.')}</span>
                 </div>
             </div>
@@ -75,12 +75,12 @@ ${h.form(url('admin_settings_visual'), m
                 </div>
                 <div class="checkboxes">
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_show_public_icon','True')}
-                        <label for="rhodecode_show_public_icon">${_('Show public repo icon on repositories')}</label>
+                        ${h.checkbox('show_public_icon','True')}
+                        <label for="show_public_icon">${_('Show public repo icon on repositories')}</label>
                     </div>
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_show_private_icon','True')}
-                        <label for="rhodecode_show_private_icon">${_('Show private repo icon on repositories')}</label>
+                        ${h.checkbox('show_private_icon','True')}
+                        <label for="show_private_icon">${_('Show private repo icon on repositories')}</label>
                     </div>
                     <span class="help-block">${_('Show public/private icons next to repositories names.')}</span>
                  </div>
@@ -92,8 +92,8 @@ ${h.form(url('admin_settings_visual'), m
                 </div>
                 <div class="checkboxes">
                     <div class="checkbox">
-                        ${h.checkbox('rhodecode_stylify_metatags','True')}
-                        <label for="rhodecode_stylify_metatags">${_('Stylify recognised meta tags:')}</label>
+                        ${h.checkbox('stylify_metatags','True')}
+                        <label for="stylify_metatags">${_('Stylify recognised meta tags:')}</label>
                     </div>
                     <div style="padding-left: 20px;">
                         <ul> <!-- Fix style here -->
diff --git a/kallithea/tests/functional/test_admin_settings.py b/kallithea/tests/functional/test_admin_settings.py
--- a/kallithea/tests/functional/test_admin_settings.py
+++ b/kallithea/tests/functional/test_admin_settings.py
@@ -80,17 +80,17 @@ class TestAdminSettingsController(TestCo
         old_realm = 'Kallithea authentication'
         new_ga_code = 'ga-test-123456789'
         response = self.app.post(url('admin_settings_global'),
-                        params=dict(rhodecode_title=old_title,
-                                 rhodecode_realm=old_realm,
-                                 rhodecode_ga_code=new_ga_code,
-                                 rhodecode_captcha_private_key='',
-                                 rhodecode_captcha_public_key='',
+                        params=dict(title=old_title,
+                                 realm=old_realm,
+                                 ga_code=new_ga_code,
+                                 captcha_private_key='',
+                                 captcha_public_key='',
                                  ))
 
         self.checkSessionFlash(response, 'Updated application settings')
 
         self.assertEqual(Setting
-                         .get_app_settings()['rhodecode_ga_code'], new_ga_code)
+                         .get_app_settings()['ga_code'], new_ga_code)
 
         response = response.follow()
         response.mustcontain("""_gaq.push(['_setAccount', '%s']);""" % new_ga_code)
@@ -101,16 +101,16 @@ class TestAdminSettingsController(TestCo
         old_realm = 'Kallithea authentication'
         new_ga_code = ''
         response = self.app.post(url('admin_settings_global'),
-                        params=dict(rhodecode_title=old_title,
-                                 rhodecode_realm=old_realm,
-                                 rhodecode_ga_code=new_ga_code,
-                                 rhodecode_captcha_private_key='',
-                                 rhodecode_captcha_public_key='',
+                        params=dict(title=old_title,
+                                 realm=old_realm,
+                                 ga_code=new_ga_code,
+                                 captcha_private_key='',
+                                 captcha_public_key='',
                                  ))
 
         self.checkSessionFlash(response, 'Updated application settings')
         self.assertEqual(Setting
-                        .get_app_settings()['rhodecode_ga_code'], new_ga_code)
+                        .get_app_settings()['ga_code'], new_ga_code)
 
         response = response.follow()
         response.mustcontain(no=["_gaq.push(['_setAccount', '%s']);" % new_ga_code])
@@ -121,16 +121,16 @@ class TestAdminSettingsController(TestCo
         old_realm = 'Kallithea authentication'
         new_ga_code = ''
         response = self.app.post(url('admin_settings_global'),
-                        params=dict(rhodecode_title=old_title,
-                                 rhodecode_realm=old_realm,
-                                 rhodecode_ga_code=new_ga_code,
-                                 rhodecode_captcha_private_key='1234567890',
-                                 rhodecode_captcha_public_key='1234567890',
+                        params=dict(title=old_title,
+                                 realm=old_realm,
+                                 ga_code=new_ga_code,
+                                 captcha_private_key='1234567890',
+                                 captcha_public_key='1234567890',
                                  ))
 
         self.checkSessionFlash(response, 'Updated application settings')
         self.assertEqual(Setting
-                        .get_app_settings()['rhodecode_captcha_private_key'], '1234567890')
+                        .get_app_settings()['captcha_private_key'], '1234567890')
 
         response = self.app.get(url('register'))
         response.mustcontain('captcha')
@@ -141,16 +141,16 @@ class TestAdminSettingsController(TestCo
         old_realm = 'Kallithea authentication'
         new_ga_code = ''
         response = self.app.post(url('admin_settings_global'),
-                        params=dict(rhodecode_title=old_title,
-                                 rhodecode_realm=old_realm,
-                                 rhodecode_ga_code=new_ga_code,
-                                 rhodecode_captcha_private_key='',
-                                 rhodecode_captcha_public_key='1234567890',
+                        params=dict(title=old_title,
+                                 realm=old_realm,
+                                 ga_code=new_ga_code,
+                                 captcha_private_key='',
+                                 captcha_public_key='1234567890',
                                  ))
 
         self.checkSessionFlash(response, 'Updated application settings')
         self.assertEqual(Setting
-                        .get_app_settings()['rhodecode_captcha_private_key'], '')
+                        .get_app_settings()['captcha_private_key'], '')
 
         response = self.app.get(url('register'))
         response.mustcontain(no=['captcha'])
@@ -163,16 +163,16 @@ class TestAdminSettingsController(TestCo
 
         for new_title in ['Changed', 'Żółwik', old_title]:
             response = self.app.post(url('admin_settings_global'),
-                        params=dict(rhodecode_title=new_title,
-                                 rhodecode_realm=old_realm,
-                                 rhodecode_ga_code='',
-                                 rhodecode_captcha_private_key='',
-                                 rhodecode_captcha_public_key='',
+                        params=dict(title=new_title,
+                                 realm=old_realm,
+                                 ga_code='',
+                                 captcha_private_key='',
+                                 captcha_public_key='',
                                 ))
 
             self.checkSessionFlash(response, 'Updated application settings')
             self.assertEqual(Setting
-                             .get_app_settings()['rhodecode_title'],
+                             .get_app_settings()['title'],
                              new_title.decode('utf-8'))
 
             response = response.follow()