diff --git a/kallithea/lib/base.py b/kallithea/lib/base.py
--- a/kallithea/lib/base.py
+++ b/kallithea/lib/base.py
@@ -305,6 +305,19 @@ class BaseController(WSGIController):
         c.visual.gravatar_url = rc_config.get('gravatar_url')
 
         c.ga_code = rc_config.get('ga_code')
+        # TODO: replace undocumented backwards compatibility hack with db upgrade and rename ga_code
+        if c.ga_code and '<' not in c.ga_code:
+            c.ga_code = '''<script type="text/javascript">
+                var _gaq = _gaq || [];
+                _gaq.push(['_setAccount', '%s']);
+                _gaq.push(['_trackPageview']);
+
+                (function() {
+                    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
+                    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
+                    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
+                    })();
+            </script>''' % c.ga_code
         c.site_name = rc_config.get('title')
         c.clone_uri_tmpl = rc_config.get('clone_uri_tmpl')
 
diff --git a/kallithea/templates/admin/settings/settings_global.html b/kallithea/templates/admin/settings/settings_global.html
--- a/kallithea/templates/admin/settings/settings_global.html
+++ b/kallithea/templates/admin/settings/settings_global.html
@@ -24,10 +24,11 @@ ${h.form(url('admin_settings_global'), m
 
             <div class="field">
                 <div class="label">
-                    <label for="ga_code">${_('Google Analytics code')}:</label>
+                    <label for="ga_code">${_('Analytics HTML block')}:</label>
                 </div>
                 <div class="input">
-                    ${h.text('ga_code',size=30)}
+                    ${h.textarea('ga_code', cols=80, rows=10)}
+                    <span class="help-block">${_('HTML with JavaScript for web analytics systems like Google Analytics or Piwik. This will be added at the bottom of every page.')}</span>
                 </div>
             </div>
 
diff --git a/kallithea/templates/base/root.html b/kallithea/templates/base/root.html
--- a/kallithea/templates/base/root.html
+++ b/kallithea/templates/base/root.html
@@ -22,21 +22,6 @@
 
         ${self.css()}
 
-        %if c.ga_code:
-        <!-- Analytics -->
-        <script type="text/javascript">
-            var _gaq = _gaq || [];
-            _gaq.push(['_setAccount', '${c.ga_code}']);
-            _gaq.push(['_trackPageview']);
-
-            (function() {
-                var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
-                ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
-                var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
-                })();
-        </script>
-        %endif
-
         ## JAVASCRIPT ##
         <%def name="js()">
             <script type="text/javascript">
@@ -149,5 +134,9 @@
       <![endif]-->
 
       ${next.body()}
+
+      %if c.ga_code:
+      ${h.literal(c.ga_code)}
+      %endif
     </body>
 </html>