diff --git a/kallithea/__init__.py b/kallithea/__init__.py
--- a/kallithea/__init__.py
+++ b/kallithea/__init__.py
@@ -44,14 +44,6 @@ CONFIG = {}
 # Linked module for extensions
 EXTENSIONS = {}
 
-try:
-    import kallithea.brand
-except ImportError:
-    pass
-else:
-    assert False, 'Database rebranding is no longer supported; see README.'
-
-
 __version__ = '.'.join(str(each) for each in VERSION)
 __platform__ = platform.system()
 __license__ = 'GPLv3'