diff --git a/rhodecode/templates/email_templates/pull_request.html b/rhodecode/templates/email_templates/pull_request.html
--- a/rhodecode/templates/email_templates/pull_request.html
+++ b/rhodecode/templates/email_templates/pull_request.html
@@ -1,20 +1,18 @@
 ## -*- coding: utf-8 -*-
 <%inherit file="main.html"/>
 
-User <b>${pr_user_created}</b> opened pull request for repository
-${pr_repo_url} and wants you to review changes.
-
-<div>title: ${pr_title}</div>
-<div>description:</div>
+${_('User %s opened pull request for repository %s and wants you to review changes.') % ('<b>%s</b>' % pr_user_created,pr_repo_url)}
+<div>${_('title')}: ${pr_title}</div>
+<div>${_('description')}:</div>
 <p>
 ${body}
 </p>
 
-<div>revisions for reviewing</div>
+<div>${_('revisions for reviewing')}</div>
 <ul>
 %for r in pr_revisions:
     <li>${r}</li>
 %endfor
 </ul>
 
-View this pull request here: ${pr_url}
+${_('View this pull request here')}: ${pr_url}