CONNT-28: Renamed test project projtest to testproject:

- Updated Mercurial ignore file for new naming schema.
- Updated documentation.
- Renamed the directory.
- Updated the setup script.
- Updated the project files.

CONNT-28: Updates to documentation, requirements handling, and minor fixes:

- Fixed syntax error in MANIFEST.in file for recursive-exclude.
- Merged the about section from documentation into the README file.
Documentation now references README file instead of duplicating the
data. Minor formatting and wording fixes were made as well.
- Updated Sphinx configuration to use same string for both release and
version (deduplicate it a bit).
- Added a new, develoment-related, section to the documentation. Describes
how to set-up the development environment, as well as some maintenance
tasks.
- Updated quickstart instructions so they actually work. Switched to
using the pip install from PyPI instead of repository.
- Introduced pip-tools use for the development requirements file.
- Switched to using more fixed requirements in the setup.py.
- Removed test requirements from the setup.py.